Every customer should be able to walk away from an experience with your business feeling you did everything within your power to ensure they were taken care of and had a great experience. Here are things you can do now to improve your customer service.

Set a high bar

Be sure YOU set an example of what a great customer experience should look like. Whether you’re connecting with customers in person, over the phone, or through email, your customer service should be a measuring stick for your business.

Add personal touch

Add a personal touch whenever you can. Whether it’s a personalisation in an email blast or remembering your client’s dog’s name, personal touches can make the difference between a sale and a bad review.

Hire for personality, train for performance

Hire staff that smile, are friendly, and treat customers well. You can’t train personality, but you sure can lose as a result of it. Before pulling the trigger on a client-facing employee, be sure to fully evaluate their ability to interact with customers.

Show love

Use a lot of “thank you” and “much appreciated”. Send birthday and other occasion cards via email automation. Brainstorm other ways to make your customer’s experience feel special. Every customer should be able to walk away from an experience with your business feeling you did everything within your power to ensure they were taken care of and had a great experience.

Don’t blame the customer

Sometimes you have that customer that is a PAIN and who is WRONG. However, most of the time when a customer complains it’s because we (you or your staff) screwed up. Quickly rectify the problem and use it as a lesson to improve.

Pay attention to details

Customer service is not always about the big staff that are harder to change. It is a lot about making sure the interaction and engagement of the customer with the business is simple and easy. For example: you send friendly reminders, your place is clean and pleasant, it is easy to interact with the business, it is easy to pay etc.